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AI-Powered Audience Analytics and Smart Digital Signage

Analyze, engage and monetize offline audience to increase sales. Start gaining store visitor insights with a pilot project in just one week!

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TRUSTED BY COMPANIES OF ALL SIZES

Tikkurila
ADBOARD
Breezy
AERO
PrestigioPlaza
CocaCola
BO
Asbis
IQOS
Kotsovolos
Mubashir

Built on the foundations of AI ethics and security

Data anonymity first, always.

DAL technology is designed to keep personal privacy at every step. We track and collect only depersonalized data.

Explore How

Industries

Media Owners

Built for Media Owners. Includes everything for direct and programmatic DooH Ad sales
Built for Media Owners. Includes everything for direct and programmatic DooH Ad sales
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Malls

Maximize Ad revenue and increase customer retention by 10% in Malls
Maximize Ad revenue and increase customer retention by 10% in Malls
Learn More

Consumer Electronics

More sales in Consumer Electronics and Telco with AI Digital Signage & Analytics
More sales in Consumer Electronics and Telco with AI Digital Signage & Analytics
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Restaurants & Cafes

Sales performance platform for QSR and casual restaurants
Sales performance platform for QSR and casual restaurants
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Hotels & Resorts

Everything you need for Hotels & Resorts offline marketing in one platform
Everything you need for Hotels & Resorts offline marketing in one platform
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Food & Retail

Maximize Ad revenue and increase sales up to 30% in Food Retail
Maximize Ad revenue and increase sales up to 30% in Food Retail
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DAL WORKS ACROSS VARIOUS INDUSTRIES

Government
Healthcare
Transportation
Education
HoReCa

Our Locations: Imaara Mall

Digitall Artistix Ltd (DaL) is proud to anchor its first flagship deployment at Imaara Mall, one of Eastlands’ busiest and most vibrant shopping destinations. With 5,000–8,000 daily visitors, Imaara Mall gives brands the perfect environment to connect, engage, and convert audiences in real time.

What We’ve Installed:

Premium 65” Digital Signage Screens
High-visibility, strategically positioned for maximum exposure across mall traffic streams.

AI-Powered Audience Analytics Kits
Delivering real-time insights, targeted ad delivery, and content performance intelligence.

Together, these systems create a next-level advertising ecosystem that blends creativity with real visitor data.

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All-in-one solution

One solution for all offline marketing needs: analyze visitor insights with AI, engage them by digital signages and monetize your top spaces.

Make decisions based on data

  • Amount of traffic, bounced traffic, number of leads, peak time, demographics and face expressions.
  • Notifications about waiting customers.
  • Customer journey analysis

Engage customers with targeted digital signages

  • Targeted content based on visitor insights
  • Manage all types of digital screens and audio from centralized CMS
  • Save hours with No Code Template Editor

Monetize digital screens

  • Maximize Ad Revenue with Professional Sales Platform
  • Direct Ad sales and Programmatic on Digital Signage
  • All in one solution for all sales strategies
  • Run your own branded self-service portal (SSP/DSP)

AI Media Player for Easy Start

  • AI-powered analytics +
  • Software +
  • Hardware

Place the Fast Start Kit in your store (exit zone/checkout zone/etc.) and start seeing real data about your visitors immediately!

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Contact Us

* Let us know if you have your own equipment. You can purchase software subscription separately. Prices do not include shipping, customs duties, and taxes. 

Our favorite customer cases

Serhei Kostevitch, Chief executive officer, ASBIS

“Our warehouses are five times smaller than those of our competitors with similar business indicators, thanks to our investments in IT and data analysis. By understanding who buys what and when, we can manage purchases optimally. This approach saves us thousands.”

Athanasios Troupkos, Head of Digital Media at Dixons South-East Europe

“DAL is the way to go. It gave us the ability to move from mass timeline-based content to targeted messaging, focusing on the visitor and their needs rather than our communication plan. This transformation made us think differently about the role of the store—it became a medium in itself.”

Filip Felczak, Business Development Manager EMEA, 24/7 Robo Shops

“The goal is to create an even more seamless, intelligent retail experience that meets people’s needs effortlessly. And with DAL, we’re confident that every step forward is backed by real, actionable insights.”

Lefkios Theodosiou, Director of Prestigio Plaza

“Thanks to DAL, we now understand the whole sales funnel: now the client knows how online marketing is converting into offline visitors and can set marketing campaigns accordingly.”

Get in Touch

  • +254 750 475 177
  • info@dal.co.ke
  • Westlands, Nairobi, Kenya

Learn how to analyze, engage and monetize offline audience to increase sales

Request a Demo

Ethical and Safe Use of AI

Our AI is designed only to collect data that helps analyze offline audience behavior. We prioritize privacy and security, ensuring that our technology cannot collect or reveal any personal information.

Analytics without collection or storage of personal data

Our AI algorithm collects only anonymous attributes of visitors, ensuring they are entirely detached from any unique, identifiable personal features. In simpler terms, the collected data cannot be used to identify any specific individual.

Local AI with edge computing

Our AI-powered software leverages edge computing to process visitor insights on device and in real-time. This approach doesn’t require capturing or storing videos and pictures of visitors in the cloud or local storage.

AI-powered audience analytics and smart digital signage allow media owners to move beyond traditional impressions and offer advertisers verified, real-time audience data—including demographics, dwell time, and engagement patterns. This transforms each screen into a measurable, premium asset, enabling dynamic pricing, targeted campaigns, and stronger advertiser confidence. With proof-of-performance reports, media owners can increase revenue, improve inventory value, and position themselves as leaders in intelligent, data-driven OOH advertising.

For malls, AI audience analytics reveal how visitors move through spaces—peak hours, shopper demographics, traffic patterns, and engagement hotspots—empowering mall management to optimize tenant mix, plan events, and improve customer experiences. Combined with smart digital signage, malls can deliver relevant content to shoppers in real time, guide foot traffic, increase dwell time, and boost tenant sales. This technology turns a mall into an intelligent retail hub that attracts tenants, increases retention, and enhances overall visitor satisfaction.

Consumer electronics retailers thrive when shoppers understand and engage with products. With AI analytics, stores gain clarity on which product zones attract the most attention, how long visitors engage, and which demographics show interest. Smart digital signage dynamically showcases product features, promotions, and demos—triggered when the right audience is present. This results in higher product discovery, improved conversions, and smarter merchandising decisions, turning stores into interactive, data-driven showrooms.

Restaurants and cafés can use AI analytics to understand footfall patterns, peak ordering times, customer types, and dwell durations—helping optimize menu displays, staffing, and promotional timing. Smart digital signage transforms menus into dynamic, visually engaging content that adjusts based on time, weather, or audience demographics. Whether highlighting breakfast items in the morning or promoting high-margin meals during peak hours, the combination drives higher sales, faster decision-making, and an elevated dining experience.

Hotels and resorts benefit from audience analytics by understanding guest movement, common congregation zones, and engagement with amenities. Smart digital signage enhances the guest experience with personalized content—spa offers, dining promotions, event schedules, and activity reminders—displayed at the right place and time. With real-time data, hotels can improve service delivery, maximize ancillary revenue, and create memorable, tailored experiences that increase satisfaction and repeat visits.

In food and retail, AI audience analytics provide insights into customer demographics, shopping flow, product interest, and conversion patterns—allowing stores to optimize layout, promotions, and pricing strategies. Smart digital signage elevates in-store communication by displaying offers and product recommendations triggered by audience characteristics. This drives higher sales, stronger brand engagement, and more efficient marketing, giving retailers a competitive edge against online platforms using data-driven decision-making.

What Makes Imaara Mall Special?

Our setup at Imaara Mall isn’t just about displaying ads — it’s about empowering brands, mall owners, and visitors with intelligent retail experiences.

For Advertisers

Targeted Ad Delivery: Ads play when your ideal customer is detected — maximizing relevance and ROI.

Content Efficiency Insights: See which creatives perform best, at what time, and with which audience.

Real-Time Analytics: Age groups, gender distribution, dwell time, bounce rate, peak hours — all measured with accuracy.

Better Budget Decisions: No more blind spending; every shilling spent is backed by data.

For Mall Management

Stronger Tenant Relations: Offer tenants data they’ve never had — shopper trends, campaign performance, and audience insights.

New Revenue Streams: Earn from ad placements without buying the screens or technology.

Smarter Space Planning: Understand which zones attract the most visitors and when.

Enhanced Customer Experience: Personalized content increases engagement and footfall satisfaction.

For Retailers Inside the Mall

Promote Offers With Precision: Showcase promotions to the right customers at the right time.

Understand Customer Behaviour: Know who visits, when, and what attracts them.

Drive Sales Faster: AI-assisted targeting boosts conversions and store visits.

Affordable Visibility: With internal tenant rates, brands get premium exposure at a fraction of traditional advertising costs.

For Shoppers

More Relevant Content: See ads that speak to your needs, interests, and lifestyle.

A Modern Mall Experience: Smart screens, dynamic visuals, and personalized engagement.

Better Store Discovery: Find promotions, new arrivals, and services quickly and visually.

Imaara Mall: Where Our Intelligent Network Begins

This is just the start.

DaL is building Kenya’s first AI-driven offline advertising network — and Imaara Mall is our model location, powering the future of data-backed advertising and real-time audience understanding.

More locations are coming.
More insights.
More impact.

Join us as we transform advertising, one screen at a time.

AI-Powered Media Player

Essential hardware and software, providing everything needed to get started

The AI-Powered Kit contains all the necessary components to start using the kit, including a media player which doubles as a data processor, sensor, and software license.

Available on a subscription basis to keep the system current and operational

The kit is sold as a yearly subscription, so price doesn’t change in the subsequent years. This allows us to supply constant updates, technical support and extended warranty

There's a simplified Core version without a sensor, including only the Screen Management software license

The kit can be used with or without a screen, depending if you need digital signage or not.

Introducing The New AI Sensors

2 types of sensors for near and top coverage of your retail space

Signage Sensor

The sensor is designed for installation near points of sale or digital signage

  • Dimensions:

4x4x4 cm

  • Body shape detection:

6 – 8 meters

  • Face attribute detection:

2-4 meters

Ceiling Sensor

The sensor is designed for installation near points of sale or digital signage

  • Dimensions:

4x4x4 cm

  • Body shape detection:

8 – 10 meters

  • Face attribute detection:

4 – 6 meters